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The creator economy has long outgrown side hustle and trend. It’s graduated into motivational-fostering earning system, where those who flourish are able to make stable livings through digital...
In this attention economy, it’s impossible to build effective social media campaigns on intuition alone. They are based on data, behavioral science and a deep understanding of...
Consumers in the digital environment are no longer interested in transactional relationships, they want to engage in real conversations. Conversational marketing has been a central approach...
